Exploring the Disconnect between Creatives and their Stakeholders

About the Webinar:

There is a significant gap in the communication between creative teams and stakeholders. Simply put, creatives and stakeholders don’t always see eye to eye when communicating and collaborating. In this fireside chat, we explore the findings of Lytho’s Creative Operations Report which delves into the details of the creative disconnect between marketing and creative teams and their stakeholders.

We are joined by experienced creative team leaders Emily Blake, Rebecca Toole, Rachel Regnier, and Kaylee Lonsinger. This group shares their insights and strategies for effective communication between creative teams and stakeholders to bridge the creative disconnect. We discuss practical solutions to common communication challenges. This will include how to:

• Manage stakeholder feedback,
• Align on project goals and timelines, and
• Ensure creative teams receive complete requests and keep their stakeholders updated.

Whether you are a creative team leader, a creative team member, or a stakeholder, you will come away with valuable tips and tools to help you address the gaps and improve communication in your own work. Join us for an engaging and informative discussion on effective communication strategies for creative teams and stakeholders.

Meet the Speakers

Emily Blake

Senior Director of Project Management at Purdue for Life Foundation

Emily specializes in establishing and strengthening relationships within her organization. These are skills that are foundational to her role as senior director of project management for the Purdue for Life Foundation’s marketing and communications team. Emily develops strategies for every project her team takes on. She serves as a central point of contact for the entire department. A proud Purdue Boilermaker, Emily was the 12th person in her family to graduate from the university and is proud to be play a vital role in the success of her alma mater.

Rebecca Toole

Director of Project Management at Purdue for Life Foundation

As the director of project management, Rebecca dives into the results, metrics, and return on investment of every task the Purdue for Life Foundation’s marketing and communications team takes on. She is essential to the success of future projects. Rebecca also organizes all of the assets the department creates, coordinates their distribution, and serves as the organization’s point person for anyone in need of marketing resources. A graduate of Purdue University, Rebecca loves serving her Boilermaker community through her work.

Rachel Regnier

Communications Consultant at Arizona Public Services

Rachel serves as the leader of the creative team for Arizona Public Services since 2022. She overseas a team of six, that services the creative for a company of 6000, in addition to external stakeholders. She uses her unique blend of creative skills and leadership experience to manage even the most challenging of client relationships, and she has been instrumental in bridging the gap between the creative team and the rest of the organization. Currently in her 7th year with APS, Rachel, having quite a creative flare herself, began working as an editor, and then switched to video editing. Subsequently, she was promoted to Director of Production before joining APS in 2017.

Kaylee Lonsinger

Marketing Service and Brand Operations Manager At Oklahoma City Thunder

Entering her 15th season with the NBA’s Oklahoma City Thunder, Kaylee Lonsinger has served in her current position since 2018. In her management role, she oversees the Thunder’s in-house creative agency. Kaylee is the bridge connecting requesters, partners and vendors with designers for the organization’s creative workflow. Her team’s goal is to allow the Brand Influence and Brand Experience teams to partner alongside all stakeholders to execute and bring their creative visions to life, while aligning with brand standards.

Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!