About Global Credit Union
Global Credit Union, a prominent financial institution headquartered in Anchorage, Alaska, chartered and regulated under the authority of the National Credit Union Administration (NCUA), stands as a formidable presence in the credit union industry within the United States. With assets ranking among the top 20 in the nation, and membership numbers placing them among the largest credit unions, Global Credit Union’s influence is significant.
This case study examines their recent rebranding journey from Alaska USA to Global Credit Union which launched in April 2023, marking a pivotal moment in their trajectory.
The History of Collaboration Between Global Credit Union and Lytho
The story of Global Credit Union’s transformation with Lytho dates back to 2016-2017. At that time, they were operating as Alaska USA Federal Credit Union and their marketing workflows were mired in inefficiency. In-office collaboration meant physically passing folders around to collect feedback, a time-consuming and error-prone process. Tracking projects, workloads, and timelines became an intricate web to navigate. Enter Lytho: a catalyst for change. Instead of exchanging files back and forth, teams could seamlessly add remarks to a single file, fostering collaboration and efficiency.
Launching a New Brand
Alaska USA’s journey with Lytho took a significant leap when they acquired Global Credit Union and embarked on an effort to rebrand the newly united organization under the Global Credit Union name. To accommodate this monumental undertaking, the marketing team set up a dedicated Lytho platform instance, separate from their existing platform. Simultaneously, they welcomed several new marketing team members as part of an acquisition. Lytho played a pivotal role in merging the two teams seamlessly, integrating them into the day-to-day operations while maintaining a high-level overview of all activities.
Benefits of Choosing Lytho
What led Global Credit Union to choose Lytho? The answer lies in Lytho’s ability to address their unique marketing needs. Lytho’s intake functionality, coupled with efficient project proofing and asset delivery, became the linchpin of their success. The ease with which these tasks could be accomplished was the deciding factor. By combining Lytho’s workflow tool with Digital Asset Management (DAM), the company streamlined the collection and sharing of assets, constructed new brand guidelines, and fortified their brand identity.
The Results
The impact of Lytho on Global Credit Union’s operations is tangible. Their project capacity has soared, allowing them to complete 133% more projects than before.
As they undertook the daunting task of rebranding, Lytho proved invaluable in managing the avalanche of marketing collateral required. From forms and applications to web pages, letters, ads, and billboards, every piece that their creative team touched flowed seamlessly through Lytho. The platform not only enabled efficient distribution but also offered a bird’s-eye view of all ongoing activities, ensuring the success of their rebrand.
Global Credit Union’s journey with Lytho is a testament to the transformative power of the right tool in the right hands. By addressing their specific marketing needs, Lytho became an essential ally in their successful rebranding journey. If you’re seeking to streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!
Do you want to give yourself and your creative team more room for creative stimulation by automating the boring stuff? Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!
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