Are you ready to harness the game-changing potential of generative AI? And, more importantly, craft an AI marketing strategy? Because, as we know (and as this headline gently reminds us), AI by itself is not a marketing strategy.

Generative AI is transformative, but there’s a catch: Achieving this potential requires careful planning and purposeful execution. It doesn’t matter if you’re a team of one or hundreds. We can’t stress it enough: Your first step toward embracing generative AI is crafting a robust content process and operation.

If you think that sounds daunting, you’re not alone. It’s understandably challenging to rethink your workflow. But throw in a different tool — a tool that’s completely changing the marketing landscape — and that’s enough to have any pro shaking in their boots.

But not Brody Dorland, Lytho’s VP of marketing. He hosted an incredibly helpful webinar that shows you how to take three concrete steps to make generative AI a real and functioning part of your marketing and content creation workflow. And because we know that sharing is caring, we’ve made it available to watch right here.

After this session, you’ll be able to apply actionable tactics, like:

  • Create a step-by-step approach to audit your content creation calendar and workflow process
  • Identify a maturity model for generative AI you can apply to your current content operations
  • Develop the right use cases so you can select the best technology for your needs

Yes, that’s right — three strategies that you can implement starting right this very minute. Or, at least, after you watch this webinar. What are you waiting for? Hit play!

Ready to streamline your collaboration and enhance team productivity? Discover how Lytho’s online proofing software can transform your teamwork and improve communication. Schedule a demo with Lytho today and see how our tools can optimize your workflow and boost your project outcomes.

Dsc03018

About Maggie Malach

Maggie is an award-winning strategist with more than a decade of editorial experience, including seven years at top media brands. Her expertise includes storytelling, crafting brand voice, and optimizing content for digital users. When she’s not scheming about marketing, you can find her staggering under a massive pile of books at the library, tending to her many houseplants, or (hopefully) dominating at trivia.

Do you want to give yourself and your creative team more room for creative stimulation by automating the boring stuff? Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!

Laptop Bottom Optimized

Ready to simplify your creative operations and start having a little fun at work again? Schedule time to talk with us.

Let us show you how Lytho’s Creative Operations Platform helps in-house creative and marketing teams do better work, ease the stakeholder experience, and stay on brand.

Schedule a Demo