15 Examples of Powerful and Effective Marketing Collateral You Need Right Now

Effective marketing collateral is crucial for establishing a strong brand presence and engaging your target audience. Whether your goal is to boost sales, enhance brand awareness, or build customer loyalty, the right marketing tools are essential.

Marketing collateral covers a broad spectrum of materials that support your marketing and sales initiatives. From classic print media to digital content, each component helps tell your brand’s story and guides potential customers along their purchasing journey. But which types of marketing collateral deliver the best results?

In this article, we will explore 15 examples of effective marketing collateral. Each one serves a specific purpose and enriches your overall marketing efforts by providing value and ensuring consistency across different platforms.

1. Blog Posts

Have you heard people say that blogging is dead? In 2025, that couldn’t be further from the truth. Brands have an opportunity to use SEO to reach a wider audience by providing long-form, valuable content.

Create a content strategy filled with long-tail keywords to promote your brand and get noticed. One of the benefits of a great blog is that you can reach the people you want to attract and create a community around your brand. So start blogging today!

Need inspiration? Goop.com features beauty, lifestyle, and travel content that attracts new and loyal customers to the brand.

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2. Mission Statement

If you want people to connect with your brand and the services you offer, create a mission statement that describes your goals and values. Explain what you do, who you serve, and how your brand is different in your own way.

Example: Lush’s mission statement is clear and to the point — and has only been modified once in 25 years.

3. Email Signature

Your email signature is a valuable piece of real estate. Use it wisely to promote your brand. Include your contact details and a link to a landing page or anything that you want to promote.

Check out email signature design examples here.

4. Newsletter

While you may be used to promoting the products or services you sell to your email list, your newsletter is a great way to connect with your audience and provide free valuable information that keeps them from hitting that unsubscribe button. Concentrate on the design, engagement, and frequency to step up your newsletter game.

5. Landing Pages

A strong landing page has the power to convert first-time browsers into customers. Use this marketing collateral piece to your advantage. While your website’s homepage is considered a landing page for your business, create specific pages to motivate people to sign up to your email list or buy a particular product. Keep it consistent with your branding, and be sure to give that page plenty of time to gain momentum before you decide it’s time to switch things up.

Example: Entrepreneur Marie Forleo’s landing page for B-school is concise, includes testimonials, and doesn’t leave the customer second-guessing what she’s offering.

6. Valuable Infographics

Need to build backlinks for your site? Infographics are a great way to get the attention of bloggers and journalists because of how visual they are. Be sure to include your website, so people know how to connect with you.

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After you create an infographic, email companies and journalists and let them know that it’s available, and they are welcome to use it on their articles, blogs and websites as long as they link back to your site.

7. Your Website

First impressions count. Don’t neglect your website. This will be one of the first places customers look to learn more about your brand. Invest your time in creating a user-friendly experience for your customers.

Example: Airbnb’s website is easy to navigate and customers can find exactly what they need without having to jump through hoops to get there.

8. Instagram Story Graphics

Searching for creative marketing collateral? Share your brand’s personality via Instagram Stories. This is a great place to connect, post company updates, and brand promotions. Have fun with your stories. Use the polls feature to ask questions and create brand recognition with your audience.

9. Testimonials

Reviews influence what we buy and who we buy from. Post a few strong testimonials on your site, so new clients can get to know what you’re all about.

If you’re building your brand, set up an automated email to send out to customers asking for feedback. Reach out to your top clients and ask them to share why they chose your service or product. If they’re happy with the service they got, most won’t hesitate to provide feedback.

10. Portfolio

An updated portfolio keeps your customers in the know. It’s an excellent place to highlight your best work and attract potential clients to your page. Avoid cluttering your portfolio with all your work, and instead, showcase your top projects.

11. Brand Guidelines Documents

Maintaining brand consistency across all channels is crucial. Brand guidelines documents serve as a roadmap for how your brand should be presented, from logos and color palettes to typography and tone of voice. These documents ensure that everyone — from marketing teams to external vendors — understands how to represent your brand accurately.

Example: Consider Netflix’s branding guidelines, which are meticulously detailed to ensure consistency across all media and partner use, effectively maintaining a cohesive global identity.

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12. Video Content

Video content has become one of the most engaging forms of marketing collateral, capable of capturing and holding audience attention far more effectively than text alone. From detailed product demos to behind-the-scenes looks and heartfelt customer testimonials, videos can tell your brand’s story in a dynamic and compelling way.

Example: Texas Roadhouse showcased how Lytho’s products automated request intake and provided the team with valuable data.

13. Digital Brochures

Digital brochures are a versatile and eco-friendly option for presenting detailed information about your products or services in an attractive, engaging format.

Unlike traditional paper brochures, digital versions can include interactive elements like links, videos, and animations to enhance the reader’s experience. They can be easily updated and distributed without the cost and delay associated with print, making them ideal for fast-paced marketing spaces.

Example: IKEA’s digital catalogs not only showcase their products, but also include interactive features that allow users to visualize furniture in their space, increasing engagement and potential sales.

14. Interactive Content

Engaging your audience is key to making lasting impressions, and interactive content like quizzes, polls, and calculators can significantly increase user engagement and data collection. This type of content invites the audience to participate actively, offering them a personalized experience while providing you with insights into their preferences and behaviors.

Example: BuzzFeed’s quizzes are highly successful at engaging users, often going viral and leading to significant traffic and prolonged engagement on their platform.

15. Event Marketing Materials

Events, whether virtual or in-person, are significant opportunities for brands to showcase their value and connect directly with their audience.

Effective event marketing materials are essential for making a strong impression. These can range from digital invitations and branded registration pages to promotional items and on-site signage that reinforce your brand’s presence and messaging.

Example: Apple’s product launch events are prime examples of well-coordinated marketing materials, from the initial invites to the event staging, all consistently echoing the Apple brand ethos.

Elevate Your Brand Today With Lytho

As you explore these 15 types of marketing collateral, remember that the best results come from a tailored approach that fits your brand’s unique needs and goals. By strategically integrating these tools into your marketing efforts, you can enhance your brand’s visibility and engage with your audience more effectively.

Ready to enhance your marketing collateral? Discover how Lytho can streamline your content creation and management processes. Schedule a demo today to see how you can optimize your marketing efforts for greater impact.