Our Free (!) ROI Calculator Is Basically Putting Money in Your Pocket

Attention, nerds: We’re about to reveal one of our biggest secrets.

We not only love data, we love using it to benefit our dastardly schemes thoughtfully crafted marketing plans. Besides, how else can we convince stakeholders to give us more money if we don’t have the numbers to back up what we’re doing?

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Whether you want to get a little more cash to fund your lead generation or just make the most of your existing budget, monitoring your ROI is always a good idea. And while it might seem daunting, we have a very simple way of establishing a baseline for your efforts.

Show Me the Money

If trying to make the case for an increased budget leaves you feeling more nervous than badass, you’re not alone. The Content Marketing Institute uncovered that content marketing ROI is a top-five challenge, according to 31% of respondents in the B2B space. We get it — connecting the dots between content and revenue is often much easier said than … calculated (?). But tracking ROI helps you learn what works and doesn’t so your team gets better, your content gets stronger, and you become a more impressive marketer. *hair flip*

Which brings us to our marketing ROI calculator, which you can access from this very page. Start determining which tactics are working and which could use a little more sprucing before you shake down your CFO for more budget. Our calculator is easy to use and, most importantly, free. (Add that line item to your budget.)

I Have My Numbers. Now What?

Alright, you snagged our marketing ROI calculator and plugged in your numbers. You have results in hand and the the world is hopefully your oyster. No matter where your calculations land, we highly recommend doing a little good ol’ fashioned analysis into the why behind your results. Identifying patterns in your successful (and less-than-successful) tactics will help you clarify what specifically is resonating with your audience. Just as important: It’ll help you make the most of your budget.

Here are six simple steps to make the most of your results.

1. Determine Your Highest-Performing Content: In other words, what has the strongest cost per lead? Likewise, take note of what didn’t perform well. Surprising and disappointing results, while surprising and disappointing, are also incredibly useful.
2. Make Some Educated Guesses: Remember your fifth grade science fair project? This is (basically) like that. By analyzing key components like the message, audience, platform, and goal of your content, you can start to get an idea of what resonates with your audience and what, maybe, doesn’t.
3. Repurpose Those Top Performers: And now that you know what does well, brainstorm how you can leverage that into continued success, while applying what you’ve learned to those less stellar tactics. (We’re big fans of making the most of existing content.)
4. Test and Optimize: If at first you don’t succeed, use our marketing ROI calculator to help you try and try again.
5. Keep an Eye on Things: We get it. It’s one more thing to add to your ever-growing list of to-dos. But if Schoolhouse Rock taught us anything (it taught us lots of things), it’s that knowledge is power. And we want your marketing team to be very powerful. *cackles*
6. Invite More Data to the Party: Once you’re in a groove with your cost per lead tactics, you can consider even more ways to quantify the ROI of your marketing.

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By implementing these steps, over time you can not only strengthen your ROI, but be able to clearly state to your C-suite (and anyone else who wants to get nerdy about marketing. We don’t gate-keep) what’s working and why it’s successful. And the best part is that getting started is so, so simple.

Okay, Okay. Here’s Our FREE Marketing ROI Calculator

If you’re still reading:

a) Thanks, boo

b) We assume you’re also a fan of using data to your advantage, and we want to make it as easy as possible to do so.

Click the link below to start calculating your ROI. Yes, we know it involves math, but we pinky promise it’s worth it. You can thank us in your employee of the month speech.