Why You Need Proofing Software in Your Operations Platform

A company’s most valuable asset isn’t always its products or services. Having the ability for internal teams to collaborate efficiently and effectively sets up the entire organization for success. And if you’re not using proofing software that’s integrated within your operations platform, you could start to fall behind the competition.

A Platform That Works for Your Process — Not Against It

Whether you’re managing a creative team, writing marketing materials, or overseeing approvals of any kind, a streamlined workflow is necessary for hitting deadlines on time (and with minimal stress). Operation platforms power this process, helping different teams collaborate and increase transparency.

When thinking of operations tools, “project management” might be the first feature to come to mind. And, yes, it’s a crucial component! (*Insert shameless plug for Lytho’s Creative Workflow software, which was built for content, creative, and marketing teams.*) However, at the end of the day, all of that collaboration falls flat if you can’t get a deliverable out the door. That’s why we made sure the core components of our renowned proofing tool, Reviews, are interwoven across the Lytho operations suite.

Have You Met Reviews?

Well, if you haven’t seen Reviews yet, consider this your formal introduction. 👋🏻 Reviews is Lytho’s intuitive proofing tool that makes giving (and receiving) feedback a breeze. Think multiple mark-up options, the ability to comment on images, PDFs, and videos, and a seamless way to converse within the proof. Pretty sweet, right?

While Reviews would be a powerhouse in any context, we at Lytho recognize that having a powerful proofing tool that exists within a 360° operations platform (like, ya know, Lytho) ensures strong performance at each step and a time-saving, streamlined process.

Tl;dr not only is feedback itself more effective, the entire organization benefits from improved communication — which saves time and reduces friction.

This Is the Part Where We Really Get to Show Off

Yes, there are other proofing tools out there, so let’s be really, really clear about why Reviews is a the standout option.

• Design: Built specifically for the creation process with content, creative, and marketing teams in mind. (You’re welcome.)
• Process: Lytho’s all-in-one solution ensures every step before and after proofing is seamless and maintains communication best practices. Basically, the building blocks of Reviews elevate the entire workflow process.
• Capabilities: Lytho is a comprehensive solution that offers seamless integrations for asset management, creative workflow, and scalable templates.

We Love a Success Story

When rebranding ahead of its 60th anniversary, Florida Tech leveraged Lytho’s tools to elevate its creative operations. The institution needed a tool that could foster collaboration, streamline their creative process, and manage digital assets to ensure brand consistency across all touch points. 

All proofing and review processes are conducted through Lytho Workflow, enabling team members and stakeholders to centrally communicate through the review process. They can mark changes as completed and provide comments for clarification or suggest alternatives. “If a requester wants something that is outside of the bounds of what we would want to do, we can start having that conversation right here in the proof, and also have links directing them back to the policies that are governing the decisions that we’re making,” says Christena Callahan, director of creative services and brand management. 

Our Closing Pitch

“Proofing that’s part of my existing workflow software?” you’re probably musing to yourself. “This sounds practical. In fact, it sounds wonderful. But will it actually make a difference in how my team works?”

We hear you and your inner monologue. A few proof-of-concept stats never hurt anyone, and we’re very excited to share these as (ahem) proof that integrating proofing software into your platform just makes everything better.

Ready to see how results like this ↑ can transform your workflow? We thought so. Schedule a demo with Lytho today to see the difference. (We’d apologize in advance for how excited we get talking about Reviews, but tbh, we’re not sorry about it one bit 🤷🏻‍♀️)