In Brief
As universities navigate the growing complexities of higher education, Trevecca Nazarene University has taken bold steps to enhance its creative workflow, content planning, and asset management processes.
Trevecca’s marketing operations team, which includes social media specialists, writers, graphic designers, videographers, and photographers, found it increasingly difficult to coordinate their efforts. Without clear timelines or a structured workflow, projects often fell through the cracks, creating bottlenecks that slowed down productivity.
By implementing Lytho’s Creative Workflow, Content Planning, and Asset Management tools, Trevecca’s team was able to streamline their processes, tailor workflows, and boost collaboration across departments. The result? More efficient project management, better use of resources, and seamless execution of campus-wide initiatives.
Trevecca Nazarene University
Dean’s List-Worthy Stats
0.3
Versions per proof, compared to 3-5 standard
0+
Requests completed in 2024, with a 13% increase from 2023
0%
Increase in assets shared, directly from Lytho DAM
0%
Decrease in project duration, with 22% more projects completed
The Problem: Disorganized Processes, Delayed Collaboration
Facing challenges with disorganized workflows, scattered assets, and inconsistent collaboration, Trevecca needed a solution to bring clarity and control to their operations.
“There wasn’t great coordination between what needed to happen first and what needed to happen later on down the line,” says Matthew Wiser, web and email specialist at Trevecca. “People weren’t able to easily comment or make reviews on assets that were being produced,” Wiser added.
The lack of visibility into tasks led to confusion, redundancies, and wasted time. The team needed a centralized platform that could accommodate the complex needs of a university’s marketing department while fostering collaboration between stakeholders across different campuses.
The Solution: Reimagining Project Management With Lytho
To overcome these hurdles, Trevecca implemented Lytho’s Divvy HQ Content Planning, Creative Workflow, and Asset Management solutions, which completely transformed their content and creative operations. By providing a single, easy-to-use platform, Lytho offered clarity and coordination that the team had been missing. “Just being able to have everything laid out in such a clean way, you can easily assign people to things, upload assets directly into the platform, and use all kinds of different features that make managing a project really simple,” says Wiser.
Custom views in Workflow became a game-changer for Trevecca’s creative team, making it easier to manage daily tasks, plan for upcoming deadlines, and keep track of overdue projects. “I don’t think I could get anything done without custom views,” adds Wiser. “I have a custom view for my day-of tasks, and others to look at the week or month at a larger scale. It’s just so easy to look at a glance and be able to tell everything I’ve got on my plate.”
The Impact: Empowering Efficiency and Collaboration Across Campus
The impact of implementing Lytho was felt across Trevecca’s entire marketing operations department. The streamlined workflows reduced redundancies and saved countless hours of rework, especially with automating repetitive processes and reusing assets. Heather McCulloch, director of marketing at Trevecca, reflects on the efficiency boost, saying, “We were able to see how much Lytho helped us because of the yearly recap. Some of the things we saw we were doing that were redundant, like nameplates or things we’ve been able to automate, have been a big time-saver.”
But it wasn’t just about internal efficiencies — the ability to generate detailed reports and present project data to leadership was crucial for gaining support for the creative team’s efforts. “It’s great to be able to take those reports into meetings with higher-ups and show, ‘This is where we’ve been spending our resources,’” says Wiser. “That’s very validating.”
Lessons for Higher Ed Creative Teams: The Importance of the Right Tools
Simplifying a creative workflow isn’t always so, well, simple, but Wiser advises other higher education teams to keep pushing for the best solution. Don’t settle for systems that simply “get by.” Marketing teams should invest in tools that are purpose built for them to foster collaboration and improve productivity. Wiser offers advice to other higher ed teams facing similar challenges: “I think it’s easy for teams to have a system that’s not working and just deal with it. My advice is to find a system that works for your team. Don’t put up with something mediocre.”
For Trevecca, Lytho was the key to unlocking their creative team’s full potential, allowing them to thrive in the fast-paced environment of higher education. By embracing adaptability and the right technology, other creative teams in higher ed can achieve the same results — streamlined workflows, improved collaboration, and the ability to scale with confidence.
Do you want to give yourself and your creative team more room for creative stimulation by automating the boring stuff? Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!
Ready to simplify your creative operations and start having a little fun at work again? Schedule time to talk with us.
Let us show you how Lytho’s Creative Operations Platform helps in-house creative and marketing teams do better work, ease the stakeholder experience, and stay on brand.
Schedule a Demo