MasterThis: Content Strategy – A FREE, Virtual Event From the Content Marketing Institute
(Featuring Lytho’s VP of Marketing, Brody Dorland)
It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Don’t worry, that will stay between us.
But that certainly isn’t how it’s supposed to work. Your strategy should be front-and-center, top-of-mind, and infused into how you plan, prioritize, and execute everything you do every day.
With this in mind, Lytho is PUMPED to partner with the Content Marketing Institute for their upcoming “MasterThis: Content Strategy” workshops, two days of virtual sessions that will get you thinking (and thinking differently) about your content and marketing strategies.
Lytho’s VP of Marketing, Brody Dorland, will be sharing tactics to ensure your day-to-day work supports your broader marketing strategy. (As his marketing team, we can attest that this info is 10/10.) He’s just one of the event’s speakers, so a ton of valuable insights await!
Sound Interesting? A Few Key Details…
This FREE virtual event is scheduled over two days, Aug. 21 and Aug. 28, with different sessions happening each day. You can register for one or both days, or just pop in for specific sessions that sound interesting. Speaking of interesting sessions, don’t miss out on this one:
From Strategy to Success: Solving the Real Problem Behind Missed Marketing Goals – with Brody Dorland, VP of Marketing at Lytho
Wednesday, Aug. 28, 2024 at 2:00 PM ET/11 AM PT
Key Takeaways:
- Understand the importance of strategic elements (audiences, topics/themes, buyer stages, etc.)
- Learn how to incorporate them into your everyday planning and production
- Equip yourself with a reporting framework that will help you determine if your strategy is steering you to success
