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Where strategy and creativity meet
Lythopia brings together the best and brightest minds in creative operations for two days packed full of industry best practices, thought-provoking discussions, and a look into the future. Watch the recordings to unlock a world of new ideas and take your operations to new heights.
Watch Doug Thede, Lytho CEO, as he takes us on an epic journey through good creative, bad creative, and how to overcome the challenges that lie in between.
Get a front-row seat as the Lytho Team shares a year in review, a sneak peek at the future of creative operations, and your personal invitation to be a part of it all.
Creative teams are different. And they require a unique type of leadership. Learn what it takes to build a thriving creative team for today and for the future. This includes everything from inspiring teams to make amazing creative content to building the right environment that fosters creativity. And with the help of a new creative leadership maturity model, you can improve your career and also guide your team to grow. Join Adam Morgan, host of the Real Creative Leadership podcast and executive leader for brand and creative at companies like Splunk and Adobe. He’ll share insights and experiences from his 28 years in the creative business to help you become a better creative leader for tomorrow.
Join Ginger Falldorf, Creative Systems Specialist at the Arbor Day Foundation, as she shares how Creative Operations collaborated with IT to integrate their martech stack and provide real-time reporting on tree plantings and sustainability efforts to their partners. Designing the right solution improved organizational processes, elevated the role of great content, and most importantly resulted in increased funding and corporate attention. This session will cover best practices for establishing partnerships with technical resources and setting goals for designing impactful solutions within your organization.
In this session, Denise Kennedy, Internal Communications & Marketing Operations Coordinator at Clearview Federal Credit Union, will share the benefits of implementing a structured workflow management system and how it can accelerate your creative operations in a regulatory setting. From ensuring compliance to fostering creativity, you’ll learn how to efficiently collaborate with stakeholder subject matter experts (SMEs) and capture their feedback. The session will also cover best practices for onboarding effective stakeholders to ensure successful project outcomes. Don’t miss out on this opportunity to learn battle-tested strategies to expand marketing programs, maximize stakeholder input, and drive success in your organization!
Cella’s creative and marketing operational expert, Nickole Brown, will share best practices around identifying the must-have metrics, aggregating the data to support those metrics, and the importance of data visualization to foster a culture of continuous improvement and elevate the voice of creative operations to inform and support strategic objectives.
Partnering with external agencies can be essential for achieving strategic goals, but keeping them aligned with your brand, processes, and targets is the key to success. In this session, Kathryn Bunnell, Creative Projects Coordinator, will share how Big Y collaborated with a new external agency to refresh their brand with the strategic focus of shifting shopper demographics. You’ll hear best practices for working effectively with external agencies, embedding them in your workflow processes, maintaining brand consistency across multiple locations across internal and external teams, and measuring joint outcomes.
Join Emily Blake and Rebecca Toole from the Purdue for Life Foundation to discover the secrets of building and protecting your brand, creating consumable and engaging materials that resonate with diverse audiences of all ages, and maximizing the value of your content for long-lasting impact. From defining your brand to unleashing its full potential, this session will equip you with the tips, tricks, and techniques you need to take your brand to the next level.
In this panel discussion, Nicki Carmack, Vice President, Creative Services at Vericast and Amber Wong, Business Analyst at VSP share their experiences and insights on how they’ve empowered creative teams and demonstrated the value of creative operations. Hosted by Senior Enterprise Customer Success Manager Nik Nepomuceno, we’ll cover topics including how to align your team to strategic initiatives, steps to take to change company perceptions, and overcoming budgeting and resourcing challenges faced along the way. Hear from experts in the field and gain actionable strategies to help your team succeed in powering your brand.
Meet the Speakers
Adam Morgan, Splunk
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Emily Blake and Rebecca Toole, Purdue for Life Foundation
Denise Kennedy, Clearview Federal Credit Union
Kathryn Bunnell, Big Y
Ginger Falldorf, Arbor Day Foundation
Amber Wong, VSP Vision
Stacy Fisher, Sunbelt Rentals
Nicki Carmack, Vericast
Nicki is an experienced Creative Director with a demonstrated history of working in both the financial and publishing industries. She is skilled in Graphics, Branding & Identity and Management of Creative Teams. Nicki has a strong marketing professional with a BA Hons. Visual Communications focused in Graphic Design from University of Brighton, England.
Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!