Sizzling Stats: How Texas Roadhouse Serves Up Creative ROI

With over 700 locations across three brands, Texas Roadhouse is a rapidly growing organization with an equally demanding need for content creation.

In this session, discover how their creative team turns data into action—tracking everything from designer workloads to seasonal trends. We’ll dive into the tools and strategies they use to make every creative decision count, from boosting team retention to securing critical resources from a data-driven CMO. By the end, you’ll gain actionable insights to measure and analyze your own metrics, elevate your creative impact, and prove your team’s ROI.

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