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Leadership Lessons: 5 Teachings in Creative Leadership From Obi-Wan Kenobi
Imagine the senior leadership team invites you to strategy sessions because they value your input. You are keen to contribute to the sessions as much as you are excited to take notes. It is not every day that you...
The Case For a Project Mission Statement
Your project mission statement should communicate the goals of and methods for your project. Creative briefs are great templates that can help you achieve that. Sometimes, however, you need something of shorter length. That is where having the right...
Creative Process: 5 Ways to Build Transparency with Stakeholders
When it comes to effective campaigns and the creative process behind them, both the creative team and their stakeholders play key roles. Sharing the right information at the right time is key to building a stronger partnership. In-house creative teams...
Plan a Creative Team Meeting: 5 Tips for One Away from the Office
It's time for mid-year review and planning. If you wish to plan a creative team meeting away from the office, here are a few things to keep in mind. Summer months are a great time for marketing and creative teams...
Creative Teams: 3 Key Objectives to Consider for Mid-Year Reviews
Mid-year reviews and planning are important tools that help creative teams refine processes, track progress towards strategic goals and objectives, and review resource allocation for the rest of the year. Most in-house creative teams will go through annual review and...