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Brand Strategy: Why You Should Aim for a Purpose-Driven One
We go to brands when we need something from them, like a piece of software or office furniture. If a brand only provides us with what we need, we're not likely to think about them much afterward, are we?...
New Brand Logo? Here's How to Seamlessly Introduce It
Introducing Your New Brand Logo Rebranding is the one thing CMOs, brand managers, designers and other marketers are likely to experience at one point of their careers or another. A small, but integral, part of what goes into a rebrand...
Brand Strategy: 4 Steps to Start Developing a Successful One
Branding comes down to telling your own story in a compelling, earnest and consistent way. We all enjoy a story that captures our attention and inspires us to act, especially when there's a lesson to be learned that makes...
The Case For a Project Mission Statement
Your project mission statement should communicate the goals of and methods for your project. Creative briefs are great templates that can help you achieve that. Sometimes, however, you need something of shorter length. That is where having the right...
Mission + Vision Statements in the Automotive Industry
State Your Business! Mission and vision statements explain what your business is trying to achieve, what the long-term goal is, and how you'll get there. Every brand should have a clear idea of their goals and vision to build trust...