About Thornburg
Thornburg is a global asset management firm serving institutions, financial advisors, and individual investors worldwide. Its marketing team manages high-volume creative and regulatory content, requiring precision, consistency, and accountability across campaigns.
Disconnected processes slowed delivery and accountability
Thornburg lacked a central platform to manage creative projects, relying instead on individual tracking methods and tribal knowledge. Without unified visibility, deadlines were missed, accountability was unclear, and collaboration was inefficient. Proofing and review processes were fragmented, making it difficult to track feedback or ensure compliance. The team set a target of achieving 80% on-time project delivery but could not consistently meet that goal without greater structure and transparency.
Centralized workflows improved visibility and control
Thornburg adopted Lytho Creative Workflow to unify planning, proofing, and reviews in one system. With Lytho, project managers gained real-time visibility into assignments, deadlines, and bottlenecks. Review and approval tools streamlined collaboration, ensuring stakeholders were aligned and accountable. Lytho’s reporting capabilities provided clear insight into team performance, motivating users and reinforcing accountability. Together, these improvements standardized project execution and brought the firm closer to its on-time delivery target.
“With Lytho, we finally have the visibility and accountability we need to stay aligned and deliver projects on time.”
Results: More reliable project delivery
- Improved project visibility across the entire marketing team
- Increased accountability with transparent review and approval workflows
- Streamlined collaboration, reducing errors and inconsistencies
- Progress toward achieving 80% on-time delivery target
- Enhanced employee motivation through performance visibility and reporting